Stops Include TODAY, Live with Regis & Kelly and the Tonight Show with Jay Leno
Special Guests on the New Project Include American Icon Patty Griffin and Bluegrass Great Ronnie McCoury

NASHVILLE, TN - Jan 28, 2009 - Multi-platinum country music star Dierks Bentley is heating things up next week with the release of his fourth studio album FEEL THAT FIRE (Capitol Nashville) on Tuesday, Feb. 3. After spending two years writing, road testing and recording the new material, the first time co-producer will spend the next 10 days promoting the 12 track disc with an eclectic mix of television appearances, customized radio and online promotions and market visits across the country.

Bentley kicks things off on Feb. 1 with an NPR "Mountain Stage" set in Charleston, WV, before making his way to New York City for a Feb. 3 performance of the top five lead single and title track on NBC's TODAY and a Feb. 5 stop at Live with Regis and Kelly on ABC. He will return to TODAY later on the morning of Feb. 5 for the week's second appearance and additional couch time on the #1 rated morning show. Bentley has also been tapped for a pre-race concert at NASCAR's Bud Shoot Out at the Daytona International Speedway on Feb. 7 live on FOX, as well as a late night performance on The Tonight Show with Jay Leno on Feb. 11. Additionally, GAC will give fans an all access pass to Bentley's life on and off the road with its one hour special Dierks Bentley: Feel That Fire premiering Jan. 29. Race fans will be able to catch Bentley as he hosts CMT's NASCAR-themed "Supercharged Weekend," beginning this Friday and featuring a revved up countdown special to the world premiere of The Ride Of Their Lives, a CMT/NASCAR film featuring some of the sport's greatest drivers.

As he zigzags the country next week, Bentley will also make time for radio visits and fan events in Washington D.C. (Feb. 2), Philadelphia (Feb. 4) and Tampa (Feb. 6).

"I know everybody always says it, but I REALLY mean it when I say that this is the best album I've ever made...we came off the road for the first time in 6 years and took our time to make sure it was just right," explains Bentley. "I'm not the kind of guy, who wants to go into the studio every two years and just keep putting out more of the same. I really wanted to change our initial approach to the recording process...do it in more of a rock and roll, or an old outlaw kind of country way. Use your guys; go in the studio; take the clock off the wall. Now, my passion has totally shifted to getting these songs heard by everybody."

From the opening steel guitar rampage in the outlaw lament "Life on the Run" to the closing-time camaraderie of the duet and jam with bluegrass great Ronnie McCoury "Last Call," FEEL THAT FIRE has an undeniable pulsing energy throughout. Other highlights include the current Top five lead single "Feel That Fire," a collaboration with Americana icon Patty Griffin on the poignant "Beautiful World," and the gravel-flying, good-time Saturday night special "Sideways."

For behind-the-scenes videos of the making of the album, additional release week details and upcoming tour dates, visit www.dierks.com.

Mary Hilliard Harrington