SECOND ANNUAL ROUTE 91 HARVEST SELLS OUT IN ADVANCE
OF LAS VEGAS TAKEOVER THIS WEEKEND
More Than 25,000 Fans Will Descend on Las Vegas Strip to Enjoy Performances by Florida Georgia Line,
Tim McGraw, Keith Urban, Lady Antebellum, Jake Owen and More
- Oct. 1, 2015 - In only its second year, Route 91 Harvest has proven itself as an established destination festival, having sold out in advance of this weekend’s event. More than 25,000 country music enthusiasts will enjoy this weekend’s festivities set to take place October 2-4 at the Las Vegas Village across from Luxor Hotel and Casino. Fans will once again experience Route 91 Harvest in true Vegas-style enjoying the luxury customer service, multiple stage viewing options and the atmosphere of the infamous Las Vegas Strip. br>
Heralded as “country’s arrival in Vegas” (Las Vegas Review Journal
) and headed up this year by country superstars Florida Georgia Line, Tim McGraw, Keith Urban, Lady Antebellum, Jake Owen and more, Route 91 Harvest has quickly become an artist favorite with many enjoying the fun atmosphere backstage, the insane response from the crowd and world-class artist hospitality.
“Launching Route 91 Harvest in Vegas last year definitely felt like a bit of a gamble but what better place to take that gamble,” laughed Brian O’ Connell, President of Country Touring at Live Nation. “Luckily it paid off and that’s because of the fans that came last year and went back and told their friends about the fun we all had, it’s because of the artists that went back to their artist friends and encouraged them to play this year’s festival, it’s a testament to all that we put into making this an awesome experience for everyone and I couldn’t be more thankful. To head into our second year SOLD-OUT is unbelievable, I can’t wait!"
Chris Baldizan, senior vice president of entertainment, MGM Resorts International, said, “Two years ago we partnered with Live Nation Country with the goal of creating a Las Vegas festival experience for country music fans worldwide. We’re thrilled that the Route 91 brand has established itself in such a short period of time leading to this weekend’s sellout.""
For more information on Route 91 Harvest follow updates on Facebook: facebook.com/Route91Harvest, Twitter:twitter.com/Route91Harvest, Instagram: instagram.com/route91harvest and join the conversation on Twitter, using #Rt91Harvest.
Scott Ghertner/Katharine Sherrer
MGM Resorts International Public Relations
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