KIP MOORE'S SINGLE, "SOMETHIN' 'BOUT A TRUCK," APPROACHES GOLD STATUS"

The Singer-Songwriter Is Named VEVO's "Detected" Developing Artist for April

NASHVILLE, TN - Apr. 12, 2012 - MCA Nashville singer-songwriter Kip Moore's single, "Somethin' 'Bout a Truck," will become eligible for a gold certification next week as his song prepares to enter the Top 10 country radio charts.

"Somethin' 'Bout a Truck" has sold more than 485,000 units and ranks No. 9 on Billboard's Top-Selling Country Digital Songs for First Quarter 2012. It has been in the SoundScan Top 10 Digital Core Country Chart for seven weeks. The video has received about 5.5 million views online.

In addition, VEVO has selected him as its "Detected" developing artist for April. "Detected" is a series presented by bing that highlights rising musicians and bands through exclusive music videos and interviews. VEVO is the world's leading all-premium music video and entertainment platform. He is the first country artist selected by VEVO for any of its developing artist programming.

"There is no way to emotionally prepare for what is happening right now," Moore says. "The whole thing is more humbling than anything else. I've yet to wrap my head around this movement that is happening right now, especially with all of the reviews of this album.

"I never dreamed I would have a gold single before the album comes out," he says. "You always believe in yourself as an artist and believe that it is going to happen, but when it is actually happening, you get so used to it not happening that when it starts working, there is no way to put into words how that feels."

He will release his debut album, Up All Night, on April 24 and he's already earning rave reviews from journalists. He wrote or co-wrote every song on the Brett James-produced project.

CMT.com's Chet Flippo says, "I have to say I have not heard a more compelling and appealing new singer-songwriter-performer since Jamey Johnson came along. And I don't hand these awards out in Cracker Jack boxes. Moore has earned the right to be heard with his impressive debut album, Up All Night. What separates him from all the new formulaic back-road beer-and babes writer-singers? Songs that scratch and kick at you and plead and then demand to be heard. His vocals are urgent and gritty, the gifted voice of a true storyteller working at full throttle."

The common threads of Up All Night are universal coming-of-age themes as well as the roller coaster of love and loss. He relied on his personal experiences of growing up in a family of eight in the small town of Tifton, Ga., to craft these songs, whether it's about the fun times of his youth in "Somethin' 'Bout a Truck" and "Beer Money" to troubled teens finding refuge in each other in the anthemic "Drive Me Crazy." "Crazy One More Time" is about a powerful reunion with a lost love and the romantic "Hey Pretty Girl" is about the ideal version of a forever love. "Reckless (Growing Up)" is a semi-autobiographical take on his journey from Georgia to Nashville and the grateful "Faith When I Fall" was penned the day after he was offered his record deal.

"For years, I have been searching for the missing link between blue-collar rock and country music," says noted journalist/historian Robert K. Oermann, who writes for Music Row magazine. "This year, I think I have heard it. His name is Kip Moore. There is fiery, urgent intensity in his voice. His lyrics vibrate with conviction and true grit.

"The melodies have gripping, heart-in-throat passion. And the roaring, propulsive performances on his debut album sound like signposts on the highway to some Southern-fried Born to Run. Dare I say it? This man just might be the hillbilly Springsteen."

Moore is excited that people will soon get to hear his entire album. "I am ready to see people react to the body of work in this project," he says. "It's going to be a deeper record than people might be expecting. I'm anxious to see the responses that people have and what they like the best, which songs they are connecting to and are emotionally invested in."

His single and his energetic live shows have been earning tremendous reviews from fans and critics alike. That word is spreading even faster now that he has joined Billy Currington and David Nail on tour across the nation.

"What is wild is that people have gone out of their way to research me as an artist and they are calling out songs from the album before it is out," he says. "They already know the words because they've researched them online. It's a neat thing to see how people have researched beyond 'Somethin' 'Bout a Truck.'"

Link to iTunes pre-order:
http://bit.ly/KipUpAllNightiTunes

Contact:
Mary Hilliard Harrington
The GreenRoom PR
(615) 242-7444
maryhilliard@thegreenroompr.com

Lori Christian
Universal Music Group
(615) 524-7563
lori.christian@emicap.com