“EMBLEMATIC SUPERSTAR” JASON ALDEAN TAPPED AS FIELD & STREAM BRAND AMBASSADOR FOR COMPANY’S STORES AND PRODUCT LINE
RIAA’s Top Digital Country Male Artist of All Time Selected As Outdoor Retailer’s First-Ever Celebrity Marketing Partner
NASHVILLE, TN – Aug. 22, 2016 – As RIAA’s top digital Country male artist of all time and outdoor enthusiast Jason Aldean gears up to release his seventh studio album THEY DON’T KNOW (Broken Bow Records), available Sept. 9, he has been branded as the new face of the Field & Stream, an outdoor specialty brand owned and operated by leading omni-channel retailer DICK’S Sporting Goods. As the retailer’s first-ever celebrity marketing partner, the new ambassador will be at the forefront of a new 360 marketing campaign, “Traditions,” includes TV, digital, social and customer experience. Beginning today, ESPN kicks-off the new TV ad spot putting Aldean at the forefront with his father Barry, as they celebrate their own outdoor traditions. The nationwide commercial will also air on the Outdoor Channel, Nat Geo, Discovery, History and more.
“Outdoor sports have been a part of my life for as long as I can remember,” said Aldean. “Whether it was hunting with my dad and granddad, or fishing with my girls, it’s always been a way for us to spend time together. So, I was naturally into what Field & Streams was all about when they approached me about it, and am looking forward to being part of their team.”
“We’re honored to partner with Jason as Field & Stream’s first brand ambassador,” said Lauren Hobart, Executive Vice President & Chief Marketing Officer, DICK’S Sporting Goods and Field & Stream. “It was a priority to form an authentic partnership with someone who is genuinely passionate about hunting and fishing, and believes in building traditions through spending time outdoors. Jason was an obvious choice for us.”
Aldean continues to be “one of Country music’s emblematic superstars” (Hits Daily Double) after recently earning his 17th career No. One. Academy of Country Music’s “Entertainer of the Year”deploys “A Little More Summertime” to Country Radio serving as the second release from the multi-Platinum singer’s upcoming album THEY DON’T KNOW (Broken Bow Records). Teaming up with longtime producer Michael Knox on the forthcoming album along with the same band on-and-off stage for a full decade, the new music follows the coveted ACM Triple Crown winner’s OLD BOOTS, NEW DIRT which debuted at the No. One spot on Billboard’s Country Albums Chart, earned its PLATINUM certification only nine weeks after release and spawned three consecutive No. Ones. Aldean has “never been afraid to let his diverse musical interests influence his sound” (The Oklahoman) as each album released has earned PLATINUM or better tallying more than 14 million album sales. His SIX STRING CIRCUS TOUR continues to “live up to his hype and record success” (Kansas City Star) as the multi-Platinum entertainer continues to host sold-out amphitheaters throughout the country.
For more information on new music and for a full list of upcoming tour dates, visit www.jasonaldean.com.
About Field & Stream Specialty Store
Named for the iconic brand that for more than 140 years has been synonymous with outdoor experiences, the Field & Stream store offers a vast assortment of outdoor equipment, accessories and services in hunting, fishing, archery, camping and more. The store carries a wide variety of top national outdoor brands, including Remington, Sitka, Sage, Shimano and Yeti and provides top of the line in-store services. The Field & Stream trademark is owned by American Sports Licensing Inc., and is not associated with Field & Stream Magazine. For more information, visit FieldandStreamShop.com.
Tyne Parrish The GreenRoom