Coors Light to Be Aldean’s Exclusive Alcohol Beverage
Lead Single “Take A Little Ride” Drives Into Top Five This Week
NASHVILLE, TN – Sept. 10, 2012 -Multi-platinum entertainer Jason Aldean announced today a partnership with Coors Light, The World’s Most Refreshing Beer. Coors Light and Coors Banquet will be Aldean’s exclusive alcohol beverage sponsor, which includes a national retail promotion.
“Coors Light is associated with so many of my favorite experiences… tailgating before University of Georgia games, vacations to the beach with my friends, playing bars and clubs when I was coming up in my career,” said Aldean. “This was a no-brainer partnership for me, and I’m especially looking forward to the fridge full of Coors Light they promised all of us for the road.”
The deal features dual-branded retail promotions in support of the launch of the Oct. 16 release of Aldean’s fifth studio album “Night Train,” including a major push across the country with retailers such as Walmart. Point-of-sale materials will feature Coors Light branding and images of Aldean. Coors Light digital marketing plans will support the program, as well as advertising in 2013.
“Jason is one of the greatest entertainers in music today, as anyone who’s been to one of his concerts will tell you,” said Dan Hennessy, senior director of marketing for the Coors Family of Brands. “Throw in a round of cold, refreshing Coors Light for you and your friends, and you have a night you’ll all be talking about long after the concert ends.”
Aldean’s current single, and the lead track from NIGHT TRAIN, “Take A Little Ride” makes its way into the Top five today after only six weeks. Fans can pre-order the album now at digital retailers and www.JasonAldean.com. Aldean recently earned three Country Music Association Awards nominations for the Nov. 1 show, in the categories of Entertainer of the Year, Male Vocalist of the Year and Single of the Year for “Dirt Road Anthem.” Additionally, he has sold out every show on his MY KINDA PARTY TOUR presented by State Farm®, – often in minutes at the day of on sale – and has broken over 40 venue attendance records. The tour has gone on to sell an unparalleled 1.9 million tickets.
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.
Mary Hilliard Harrington