Unique Digital Programs In Place For Album Launch
NASHVILLE, TN – Jan. 22, 2010 – The Country Music Association’s 2009 “Vocal Group Of The Year” Lady Antebellum will release their sophomore album NEED YOU NOW next Tues., Jan. 26.
After almost a year of writing and recording the 11 track disc, the platinum-selling trio of Charles Kelley, Hillary Scott and Dave Haywood will set off on a dizzying schedule of television and radio appearances. Their schedule is highlighted by a Jan. 27 performance on The Ellen DeGeneres Show, a coveted performance slot on both the MusiCares Tribute to Neil Young on Jan. 29 and CBS’s telecast of the GRAMMY Awards on Jan. 31, as well as a two song outdoor concert on Jimmy Kimmel Live on Feb. 2. The band will wrap up three weeks on the road with a trip to Vancouver for a performance on TODAY live from the 2010 Olympic games on Feb. 16. “I’ve never felt more excited about anything in our career,” said Kelley. “We put our heart and soul into the songs on this album. Our schedule is CRAZY, but I can’t think of anything in the world I’d rather be doing than getting this album out to the fans.”
With fans and digital partners clamoring for more NEED YOU NOW, Lady Antebellum is offering fans who purchase either the physical or digital album, through any retailer, added bonus content through ladyantebellum.com. One track will be given away each month in 2010 with the first track available on Jan. 26. Additionally, the band is world-premiering the album online through MySpace Music, and they will also participate in AOL’s “Sessions” program and Yahoo’s “Maximum Performance” series. Yesterday, Lala started offering the uptempo fan-inspired track “Stars Tonight” through the Facebook gift store, a first time promotion for a country artist.
Lady Antebellum is currently nominated for two GRAMMY Awards, including “Best Country Performance by A Duo Or Group With Vocals” and “Best Country Song.” NEED YOU NOW has already spawned the five week No. one title track that has also been the most downloaded digital country single on iTunes for 11 consecutive weeks now. The second single from the upcoming album is “American Honey” and can be previewed here: https://thegreenroompr.com/ladyantebellum.html.
Lady A is also currently prepping to join Tim McGraw’s “Southern Voice” tour kicking off on Feb. 11 in Omaha, NE. Fans can follow Lady Antebellum on tour and as they prepare to launch NEED YOU NOW at www.ladyantebellum.com.
Mary Hilliard Harrington/Jamie Hicks