Award Winning Trio Goes Dark On Stage To Support EARTH HOUR on March 28
NASHVILLE, TN – Mar. 23, 2009 – CMA’s 2008 “New Artist of the Year” winner Lady Antebellum is partnering with water filtration leader BRITA and their “FilterForGood” campaign to encourage fans to use fewer disposable water bottles as a small step to better the environment.
The group will help spread the FilterForGood message online and on the road, starting with this week’s “Webisode Wednesday” that will be devoted to the topic. Once Lady A hits the road for Kenny Chesney’s “Sun City Carnival Tour,” fans will also be able catch them tailgating with their reusable FilterForGood Nalgene bottles.
“The message of our new video for ‘I Run To You’ is about paying it forward and being there for others when they need you,” says Lady A’s Hillary Scott. “We are going to try and make small lifestyle changes now to pay it forward for people younger than us, like my little sister, so that they have a clean, healthy and safe environment to enjoy years from now.”
BRITA’s “Filter For Good” campaign is a movement to raise awareness of the simple changes everyone can make to go green and live healthier lives, starting with filling a reusable bottle with Brita filtered water instead of using single-serving water bottles.
To take the pledge, purchase an iconic FilterForGood bottle like the one the band uses and find more tips, visit www.filterforgood.com.
Lady Antebellum is also participating in the World Wildlife Fund’s Earth Hour on March 28, when individuals and communities across the world will turn off their lights at 8:30 PM local time to show their commitment to take action on climate change. To that end, the band will dim their stage lights during their performance of current single “I Run To You” to support the global effort.
For additional information, visit www.ladyantebellum.com.
Mary Hilliard Harrington