NASHVILLE, TN – September 18, 2009 – Award winning trio Lady Antebellum’s GOLD certified and CMA nominated single, “I Run To You” is the centerpiece of financial services giant TIAA-CREF’s fall advertising campaign. The band’s first No. one hit will be featured in national advertising spots during college football’s biggest games beginning Sat. when the University of Tennessee meets the University of Florida on CBS.
“The song ‘I Run To You’ tracks the mood in these economic times, and we’ve seen people run to us for the financial strength and stability we offer,” explains Steven Goldstein, Executive Vice President of TIAA-CREF. “The lyrics line up perfectly with the messaging in our new ad campaign.”
The quirky 30-second spot follows a family of meerkats as they plan for their future, while the lyrics of Lady A’s “I Run To You” help tell the story as they search for safety and protection.
To preview the commercial, click here: www.ladyantebellum.com/meerkats
TIAA-CREF is one of America’s largest financial companies, with $374 billion in assets under management, and is the leading provider of financial services in the academic, research, medical and cultural fields.
Contact:
Mary Hilliard Harrington/Jamie Hicks
THE GREENROOM
615-242-7444
maryhilliard@thegreenroompr.com
Dixie Owen
Capitol Nashville
(615) 269-2000
dixie.owen@emimusic.com