LANCO BRINGS “NEAR MRS.” FULL CIRCLE WITH OFFICIAL MUSIC VIDEO OUT TODAY
Critically-Acclaimed Group to Host YouTube Live Discussion Ahead of Video Premiere at 5:30P CT
Candid Footage of Wives and Growing Family Connects the Personal Message Behind “Near Mrs.”
NASHVILLE, TN – Feb. 25, 2021 – Multi-Platinum group LANCO brings to life the clever lyrics behind their new roots-rock anthem “Near Mrs.” with the release of its official music video today via YouTube. As “this act always hits the bullseye” the “exceedingly clever” (Music Row) track’s video shares personal footage of their wives, which is intertwined with a hard-charging live performance that the band is best known for. Directed by Devon Lancaster, the official music video for “Near Mrs.” will be immediately available today following their YouTube Live Q&A (2/25 at 5:30P CT on https://lanco.lnk.to/nearmrs/youtube).
“We wanted to heighten the last line of the chorus ‘I would have missed out on you’ and show off exactly who that person is to us,” lead singer Brandon Lancaster said. “Looking back on everything from late night hangs, weddings and babies…we have so much to be grateful for and this video represents that. This is something really special for our close-knit family to have in years to come.”
Written by Lancaster, Shane McAnally and Jeremy Spillman, the gentle slow-burning sway and full-circle theme is “a welcome return” (Billboard) for LANCO by critics and fans alike. “Near Mrs.” is available at all digital retailers here.
“The band returns to the rootsy sound with a piano jam that celebrates the close calls that bring us into contact with the ones who, thankfully, didn’t get away.” – Rolling Stone
“Serves as the first look into the evolution of LANCO’s songwriting…the distinctive sound that fans fell in love with, via hits such as ‘Greatest Love Story’ and ‘Born to Love You’ remains perfectly intact” – American Songwriter
“It looks back at the steps it takes to find ‘the one’ and being as grateful for the journey as the destination.” – PEOPLE
Steeped in the sepia-toned euphoria of small-town life, LANCO broke out with the 2x Platinum hit “Greatest Love Story,” earning a multi-week No. One with a heartland rocker for a new generation. They followed up with the Billboard Country Albums chart topper HALLELUJAH NIGHTS, marking the first Country group to earn a No. One debut in a decade. Additionally LANCO garnered another Platinum hit, sending the neon romance of “Born to Love You” into Country radio’s Top 20 while sending LANCO on tour around the world. New music from the ACM “New Group of the Year” follows multiple nominations from the CMT, CMA, ACM, AMA and iHeartAwards, while Lancaster became the first member of a group to win NSAI’s 2019 “Songwriter/Artist of the Year.” All along Lancaster, Eric Steedly, Chandler Baldwin, Jared Hampton and Tripp Howell electrify live audiences, using skilled musical chops, an adventurous spirit and expert showmanship to hard-wire connections with fans wherever they perform. For more information on LANCO visit www.lancomusic.com.