Thomas Rhett Heightens Partnership With Budweiser, Raising a Cold One to Summer in New TV Commercial
New Commercial Features Budweiser Fans Toasting America Alongside
ACM Male Vocalist of the Year Thomas Rhett
Nashville, TN – June 7, 2017 – On the heels of reintroducing Budweiser’s line of iconic patriotic packaging, the brand is announcing its return to the big-screen with an all-American toast to the season just in time for its 141st summer. The Budweiser commercial features user generated content toasting with America cans and bottles across the country alongside ACM Male Vocalist of the Year Thomas Rhett.
“Budweiser has some of the most iconic commercials of all time, so it’s pretty awesome to actually be in one,” says Thomas Rhett. “It’s cool that we get to toast America together with all the fans this summer and fall on our Home Team Tour.”
Watch Thomas Rhett and Budweiser join forces here.
Budweiser’s partnership with Thomas Rhett first began in 2016 when the brand teamed up with the all-American Multi-Platinum singer/songwriter for a behind-the-scenes look into his 2016 tour. This year, the brand will follow the country music singer on his nationwide HOME TEAM TOUR. Thomas Rhett is also making appearances at several country music festivals this summer with the Budweiser Country Club, which offers a unique fan experience to enjoy the best of Budweiser and country music along with outdoor games and an updated modern country look and feel that only Budweiser can deliver.
“Thomas Rhett is truly a member of the Budweiser family and we are honored to be joining him back on tour and at the Budweiser Country Club this summer to raise an iced-cold Budweiser,” said Ricardo Marques, vice president, Budweiser. “The return of our America red cans and this new commercial is just one of the many ever-present reminders that every drop of Budweiser consumed in America is brewed in America – and we’re proud of that fact.”
Budweiser has historically celebrated the summer with patriotic packaging. Every year since 2011, when the brand first unveiled its first patriotic packaging, Budweiser has raised a cold one to summer while offering a great reminder that Budweiser is proudly brewed across America. This season, fans can enjoy a red Budweiser America can or bottle through Labor Day.
For more information, check out Budweiser on YouTube, Twitter, Instagram and Facebook.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
About Thomas Rhett
With “a sky-rocketing Country career” (TODAY), Thomas Rhett is preparing for the highly-anticipated 2017 release of his third studio album, leading with the “driving, sexy” (Rolling Stone) lead track “Craving You” featuring Maren Morris. New music follows seven trips to the No. one position on the Country radio charts and his PLATINUM certified release TANGLED UP DELUXE (The Valory Music Co.), which includes the 2X PLATINUM Grammy-nominated six-week chart-topping smash “Die A Happy Man.” The record-breaking track garnered major trophies from the Country Music Association, Academy of Country Music, Billboard Music Awards and CMT Music Awards. Thomas Rhett is exciting fans as he performs new music on his headlining 2017 HOME TEAM TOUR, one of Rolling Stone’s most anticipated tours of this year. After drawing capacity crowds overseas last year, he returns as a “force to be reckoned with” (Daily Star) with plans to return to Europe while also making his debut headlining run in Canada in addition to US dates. For more information and for a full list of upcoming tour dates, visit http://www.thomasrhett.com.
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