TUCKER BEATHARD GIVES A NOD TO HIS 90’S ROCK INFLUENCES IN NEW MUSIC VIDEO FOR “BETTER THAN ME” – OUT TODAY
Nashville, TN – June 19, 2019 – Singer/songwriter Tucker Beathard offers a new perspective to his latest single “Better Than Me” in a hijinks-filled music video for the track, available today here, as well as made it’s broadcast debut on CMT today. The playful narrative showcases Beathard’s more mischievous, sarcastic personality as he takes on the role of an ex-boyfriend attempting to sabotage his former girl’s new relationship. Directed by Justin Clough, the video draws from Beathard’s 90’s rock influences with a tongue-in-cheek delivery reminiscent of bands the lead guitarist/drummer grew up on like Blink 182, Green Day and Foo Fighters.
Co-written by Beathard with Dan Isbell and Jonathan Singleton, “Better Than Me” has garnered praise by critics and fans alike, with Music Row declaring the track as “career making music…his best yet” while Rolling Stone notes “the chorus is kinetic, arena-country gold, with a melody that swings for the fences.”
“The fun thing about music videos is that it gives you the chance to offer up a whole other perspective to a song,” said Tucker Beathard. “We definitely went in a sarcastic direction and brought in the style of the videos I loved growing up. It was awesome being able to take on another character in the video. Justin, the director, really understood where I wanted to take it and we were able to let loose and just have some fun.”
The first country artist to release a debut double album, singer/songwriter Tucker Beathard’s first installment, NOBODY’S EVERYTHING, was immediately praised as Beathard “bares his soul” (Billboard) on the vulnerable collection. Beathard’s new single “Better Than Me,” taken from the second installment of his debut double album, was recently released following praise from fans and critics alike. Beathard just announced that he has signed a major recording deal with Warner Music Nashville. Beathard inked the contract following the independent release of NOBODY’S EVERYTHING and the second chapter will be released this year on Warner Music Nashville. Beathard immediately turned heads as “one of country music’s hottest young acts” (Pitchfork) with his debut Top 5 breakout anthem “Rock On.” Between touring, Beathard, a prolific songwriter, can be found in the studio, writing, recording and playing his music. For more information, visit tuckerbeathardmusic.com or follow him on Instagram: @tuckerbeathard, Twitter: @TuckerBeathard and Facebook: facebook.com/tuckerbeathardmusic.
Mary Catherine Rebrovick
Warner Music Nashville